Sunderland, England is one of the largest and most prosperous cities in the UK. The city has a rich history, culture, and economy that attract visitors from all over the world. Sunderland has become known for its industrial heritage, with factories such as Ford Motor Company, British Steel, and many others. However, this success has come at a cost - Sunderland's commercial partnership has been facing some challenges.

One of the main problems facing Sunderland's commercial partnership is their lack of innovation. Many companies in the region rely on traditional marketing strategies, which may not be effective in today's market. In order to improve their promotional strategy, Sunderland needs to invest more resources into technology and digital marketing.

Another issue that the company faces is the lack of competition. Sunderland has a strong presence in the automotive industry, but it lacks the support needed to compete effectively with larger competitors like BMW or Toyota. This lack of competition can limit the company's ability to expand its business and achieve growth.

To overcome these challenges, Sunderland could consider adopting a new approach to their promotional strategy. One potential solution is to focus on developing a stronger online presence through social media and other digital platforms. By leveraging the power of the internet, they can reach a wider audience and showcase their products and services in a more engaging way.

Another idea is to explore partnerships with local businesses and organizations. By collaborating with other companies, they can leverage each other's strengths and resources to create a stronger marketing campaign. This can help them stay ahead of the competition and gain a competitive edge.

In conclusion, Sunderland's commercial partnership has faced several challenges due to a lack of innovation and a lack of competition. To address these issues, the company should adopt a new approach to their promotional strategy and explore partnerships with local businesses and organizations. With determination and a willingness to experiment, Sunderland can continue to grow and thrive in the future.